The Story Of Us

Protect, Prolong, & Enhance Your Blowout

Who We Are

Sleepy Tie is a revolutionary, patented double scrunchie that protects, prolongs and enhances your blow out.

Basically, your blowout’s bff.

A Viral Sensation

Since launch, Sleepy Tie has become one of the nation's leading beauty brands; Focused on creating high-quality hair products that will revolutionize your hair routine pre and post blow out. Consider every aspect of your beauty routine, improved (thank us later). Our innovative solutions protect and extend the life of your blowouts or styled hair while enhancing your morning or nighttime self-care rituals. Committed to quality, craftsmanship, and innovation, we ensure every product combines elegance and comfort.

At Sleepy Tie, we transform everyday hair care into a luxurious, time-saving experience, enhancing and maintaining the beauty and health of your hair.

Our CEO & Founder

Rachael Shtifter is the CEO and Inventor of Sleepy Tie® with 15 years of experience in beauty entrepreneurship. Her career began with opening PARLR, one of the world’s largest salon and spa destinations, located in Boston, Massachusetts.

The idea for Sleepy Tie® emerged during the pandemic when PARLR closed, leading to ruined blowouts each night. Determined to solve this, Rachael taught herself to sew and created the original Sleepy Tie® prototype, which remains unchanged today. She found that Sleepy Tie® not only preserved blowouts but also improved hair health and reduced the need for morning styling, marking a revolutionary advancement in hair care.

The Evolution

Since its launch, Sleepy Tie has expanded beyond its original invention to include solutions for all aspects of hair care sleep rituals and self-care routines.

The brand remains committed to high quality, innovation, staying current with trends, and revolutionizing how we approach hair routines.

Follow our founder for more tips and tricks @rachlynsey.

Thank you for your support—be sure to share your results by tagging us @sleepytie #sleepytie.

“After one night of using my prototype I immediately knew my hair routine was changed forever…”

rachael shtifter, founder